At Sole & Threads, we are more than just a business—we are a story of passion, dreams, and sibling bonds that grew into a thriving venture. Our journey began in a modest town of India, where we, Jasmeen and Pawan, grew up with big dreams and even bigger ambitions. From humble beginnings, we were captivated by the world of fashion and global culture, and it became a shared goal to one day bring the best of what the world had to offer back home.

Sole & Threads was born with a mission to be the gateway for global brands to enter India and make international products accessible to everyone. Our goal was not just to sell products but to create a platform where international brands could understand and adapt to Indian preferences while retaining their unique identity. Today, Sole & Threads stands proud as a bridge between the world and India, helping numerous international brands establish a meaningful presence in the Indian market.

About Jasmeen

Jasmeen is the creative force behind Sole & Threads. With a background in design and a deep understanding of branding, she has played a pivotal role in shaping the company’s identity and curating product lines that resonate with Indian tastes. Jasmeen’s keen eye for detail and her passion for fashion have helped create campaigns that effectively bridge the gap between global trends and local preferences.

About Pawan

Pawan is the strategic mind driving the business operations at Sole & Threads. From forming key partnerships with international brands to managing logistics and distribution, he has been instrumental in turning the company’s vision into reality. His expertise in negotiation and his ability to navigate complex market dynamics have been crucial in building trust with global brands and ensuring the seamless execution of the company’s mission.